THE VALUE OF YOUR ACCOUNTS - CONNEX FOR D&B
COMPLIMENTARY WEBINAR: WEDNESDAY, MARCH 17, 2010
Are account data quality issues eroding your bottom line and your organization’s competitive advantage?
Your accounts are the lifeblood of your business. However, the value of your information can be diminished by data quality issues related to mergers, acquisitions, data migration from legacy systems, integration with systems, and human data entry errors. These issues impact your business’ ability to accurately assess account production and penetration and effectively execute marketing campaigns. Duplicate and inaccurate data will result in missed opportunities and erroneous views of information.
Newmarket has strategically partnered with Dun & Bradstreet (D&B), the leading vendor in account data, to develop Connex for D&B. Spend an hour with Newmarket to learn how Connex for D&B can ensure your account data will stay current and accurate across your enterprise. In this presentation you will learn how Connex for D&B:
- Enables improved account reporting,
- Reduces duplicate accounts,
- Facilitates faster account creation,
- Allows you to search for accounts more efficiently.
Click here to view a recording of the presentation.
NOTE: The audio for this presentation will be presented online through your computer speakers.
Session Presenter
Christian Danish, Manager, Product Management, Newmarket International Inc.
Since joining Newmarket International in 2005, Christian has served on various initiatives in the product management group resulting in being promoted to team lead in 2007. Christian has been instrumental in developing Newmarket's product management processes which has resulted in the enhancement of our overall delivery process by promoting quality business design deliverable. Most recently Christian has been a key individual in establishing Newmarket’s partnership with Dun & Bradstreet and the application of their technology into Newmarket's product suite. Overall Christian has utilized his background in CRM and warehousing technologies to assist Newmarket's key customers in defining their sales and catering strategies and how to best utilize the product assets that Newmarket delivers.